Intended for Parents, focused on youth
Involvement and support of parents, guardians and other caregivers are critical in preventing youth substance abuse. Conversations are one of the most effective tools adults can use to connect with youth. Youth of parents who talk to their kids about the dangers of substances early and often are 50 percent less likely to use drugs than those who do not receive these critical messages at home.
– National Council on Alcoholism and Drug Dependence (NCADD, 2015)
TALK. THEY HEAR YOU
SAMHSA’s “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.