youth are the changemakers of the future

Involvement and support of parents, guardians and other caregivers are critical in preventing youth substance abuse. Conversations are one of the most effective tools adults can use to connect with youth. Youth of parents who talk to their kids about the dangers of substances early and often are 50 percent less likely to use drugs than those who do not receive these critical messages at home.

– National Council on Alcoholism and Drug Dependence (NCADD, 2015)

current campaigns

"Talk. They Hear You."®

SAMHSA’s “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.

Hosting Safe Parties

Parents have the power to deter youth from using alcohol and other harmful substances at parties such as prom or graduation. There are certain steps to take to ensure everyone is safe at social gatherings. MEADA also offers tips and tools to empower adults to take a stance against underage consumption.

For Youth, By Youth

Youth coalition work doesn’t work without the voice of the youth. Across the world, youth are involved in local initiatives aimed at reaching them in ways they know to work. MEADA aims to provide space for peer interaction; to promote creativity and socialization from the changemakers that are the youth.

Positive Community Norms

Positive Community Norms (PCN) is based on “the Science of the Positive,” the study of how positive factors impacts culture and experience. PCN closes the gap between what we believe to be true and what is actually true. By talking about positive behaviors, rather than emphasizing negative behavior, PCN campaigns bring forward the message that the positive is the norm.